When you begin a career in the Insurance Industry, you are committing to a job dedicated to serving policyholders and helping them find the right insurance for their needs. However, this may become easier said than done in an industry constantly evolving across the market, especially if you’re a new agent. New challenges are sure to float your way as you enter the insurance industry, and as a fresh-faced agent, the following tips may be helpful to you.
Lead Generation
Lead generation is something that even seasoned agents sometimes have trouble with. However, it is typically a problem for the new agent on the block. A new insurance agent may have a difficult time convincing a new group of clientele that the service they are offering is necessary. They may also find it difficult to convince potential clients that they are the best agents for their insurance needs. Some potential policyholders may see a new agent’s lack of experience as potentially problematic.
One of the most promising ways to generate leads is to find a specialized, niche insurance market you can prioritize for your clients. If you centralize your attention to one area, you’re more likely to get your name out to the potential clients who would need your expertise the most. Once you’ve nailed down the type of insurance you plan to specialize in, then you can begin networking with adjacent businesses. For example, if you chose to focus on selling policies that would benefit senior citizens, you would likely try networking with local senior homes and services.
Lack of Commitment from Potential Clients
Making connections with potential clients is of the utmost importance to your career as an insurance agent. However, what happens when none of your contacts show any return? You may send quotes, network, and follow up with leads with little to show for your efforts. It’s not unheard of to lose clients from time to time, but if your hard work is not being reflected in your sales, you may be wasting your time following dead leads.
Changing your focus to leads that appear more promising than others may be what turns this problem around. If you are giving a quote to a potential client who asks questions and looks to you for solutions and knowledge, they are a lead to pursue. Instead of trying to collect all the leads you come across, focus on those that show genuine interest and, most importantly, have a great need for the products you sell.
Dedicated to Prospecting
As an insurance agent, you’ll quickly find that your daily agenda easily fills up. Your career will involve meetings with clients and insurers, claim to follow up on, paperwork, and emails. A common mistake that new insurance agents make is failing to set aside enough time to prospect properly. An agent may become so absorbed in their current claims and clients that they run out of hours in the day when it comes to searching for new policyholders.
A continual flow of potential future business can make or break your career in the insurance industry. While paying close attention to your current clients and workload is essential, if you can’t prospect, your business will likely fail in the long run. To ensure that you always have a block of time to prospect, be sure to set aside 30-60 minutes a day to look for potential clients.
Final Thoughts
There are promising and fulfilling careers within the insurance industry, and with time, experience, and dedication, your future as an agent will look very bright. Generating leads, following promising leads, and building trust with your clients are all building blocks to a successful career in insurance.
How Do I Learn More?
To learn more about how insurance tricks can help new insurance agents find success, contact the experts at American Senior Benefits. Our licensed experts will be happy to answer any questions you have.
