Russ Van Belle, has been serving individuals and families in the insurance and financial services space since 2001. He loves meeting new people and helping them improve their financial health. Russ has been a part of ASB since 2010, when it was founded, and started a new division of ASB in 2020, RIA Insurance Solutions.

Born and raised in South Bend, IN, Russ moved to Omaha in 1990 to attend Creighton. Russ is married to his best friend from Creighton, Jen, and is the proud father of Olivia, Luke, Mila and Jude. He enjoys watching his kid’s soccer and swim events throughout the year along with golfing and playing hockey.

A little personal history: I have been in the insurance industry since 1991 when I started as a sales agent and along the way have advanced into sales management, regional agency development, and national agency development for the past 10 years I have been the VP of Brokerage for ASB. I love what I do and I make it count for you.

A little company history: American Senior Benefits was founded in 2010(?) with a focus on building the best and most well-rounded career organization in the country. In doing so we realized that we had numerous relationships with high-quality insurance professionals who didn’t necessarily fit our career model. Rather than sending all of these quality agents elsewhere, we decided to create the ASB Brokerage division in 2012 and the rest is history.

ASB Brokerage may not be the biggest Field Marketing Organization serving the needs of the independent channel out there, but we never intended to be. We like to think of ourselves as more of an FSO (Field Service Organization) rather than an FMO (Field Marketing Organization) because our focus is serving you when you need us most.